Guelph, ON. February 8, 2023 – Canadians from coast to coast are invited to participate in Canada’s Agriculture Day celebrations on February 15, a day that highlights the food we love and the people who produce it.

Canada’s Agriculture Day embraces and recognizes the efforts and accomplishments of our farmers and agri-food industry. This sector plays a crucial role in feeding our nation, people around the globe and maintaining a strong economy.

Canada’s Agriculture Day is an opportunity to express our gratitude to farmers for their dedication and hard work, regardless of weather conditions and challenges, they continue to provide us with nutritious and safe food.

Canadians are invited to share their love for Canadian food on February 15 by using the official hashtag #CdnAgDay on social media. Some creative ways to join the online celebrations include preparing a meal made from Canadian ingredients, sharing photos and videos of Canadian agriculture and local food, and thanking our farmers for their hard work and nutritious food they provide to Canadians and people around the world.

Quotes

“On Canada’s Agriculture Day, I invite you to raise your forks to our farmers. Their passion, tenacity, adaptability and commitment to the protection of the environment and animal welfare allow us to continue being a global leader in sustainable agriculture.”

-The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

“Canadian agriculture is a vital and resilient industry that continues to provide safe, high-quality food for Canadians and people around the world. We are proud of the hardworking farmers and industry professionals who are committed to the responsible and sustainable production of food.”

- John Jamieson, President and CEO of the Canadian Centre for Food Integrity (CCFI)

About Canada’s Agriculture Day and Agriculture More Than Ever

The Canadian Centre for Food Integrity leads the online forum Agriculture More Than Ever, which fosters positive discussions about agriculture and food and builds trust between producers and consumers. Agriculture More Than Ever has also been the driving force behind Canada’s Agriculture Day, launched in 2017 to celebrate Canadian agriculture, food and everyone who works in the industry. For more information, visit agriculturemorethanever.ca and follow us on Twitter, Facebook and Instagram.

About the Canadian Centre for Food Integrity
The Canadian Centre for Food Integrity is a national charity with a clearly defined mandate to help Canada’s food system earn public trust by coordinating research, resources, dialogue, and communications. For more information, visit foodintegrity.ca and follow us on LinkedIn and Twitter.

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Media Contact

Severine Lavoie
Communications Manager
Canadian Centre for Food Integrity
579-490-4368
severine@foodintegrity.ca

Guelph, ON. May 16, 2022 – The Canadian Centre for Food Integrity (CCFI) announced February 15, 2023, as the date for the next Canada’s Agriculture Day.

Canada’s Agriculture Day is a day to recognize the work of all those who help produce the food that Canadians and people around the world eat.

“This is an ideal opportunity for everyone to learn more about where their food comes from while getting to know the people who produce it. I encourage all Canadians to join the agri-food community online to have these important conversations about food and agriculture,” said John Jamieson, CCFI President and CEO.

Canada’s Agriculture Day, led by Agriculture More Than Ever, was launched in 2017. Every year, Canadians from coast-to-coast show their love through social media using the official hashtag #CdnAgDay.

There are various ways to honour Canadian agriculture and food on February 15, 2023:

• Post a photo, take a video, or write a blog post. On social media, show us how you're celebrating by using #CdnAgDay.
• Attend a virtual farm tour.
• Share a photo of a meal made with 100% Canadian ingredients.
• Ask questions about agriculture and listen to farmers tell their story.

About Agriculture More Than Ever
In May 2021, the Canadian Centre for Food Integrity assumed the leadership of Agriculture More Than Ever. Agriculture More Than Ever engages in positive dialogue around ag and food and creates trust between producers and consumers. For more information, visit agriculturemorethanever.ca and follow us on Twitter, Facebook and Instagram.

About the Canadian Centre for Food Integrity
The Canadian Centre for Food Integrity is a national charity with a clearly defined mandate to help Canada’s food system earn public trust by coordinating research, resources, dialogue, and communications. For more information, visit foodintegrity.ca and follow us on LinkedIn and Twitter.

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Media Contact

Severine Lavoie
Communications Manager
Canadian Centre for Food Integrity
579-490-4368
severine@foodintegrity.ca

Guelph, ON. February 9, 2022 – Canadians from coast to coast are invited to celebrate Canada’s Agriculture Day on February 22. Canada’s Agriculture Day is a day designated for our country to come together to recognize and celebrate the men and women who produce the food that Canadians, and people around the globe, love to eat.

On February 22, Canadians are invited to share their passion for food and agriculture on social media by using the official hashtag #CdnAgDay. There are many ways to participate including sharing a meal with loved ones using Canadian ingredients and posting a photo or video highlighting Canadian food and agriculture.

Canada’s Agriculture Day is hosted by Agriculture More Than Ever, with the support of the entire Canadian food system.

Quotes

“As we approach Canadian Agriculture Day, I want to recognize the hard work of agricultural producers and all agri-food workers across the country. I encourage everyone to take this day to thank these people who, despite the many challenges of the past two years, remain committed to providing us with healthy, nutritious and high-quality food. It is through the dedication of our farmers to their land and their animals, their concern for the environment and their commitment to our rural communities that Canada is known for its sustainable agriculture.”
The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

“Consumers want to know where their food comes from, who is producing it and how. Canada’s Ag Day provides an excellent opportunity to connect them to the people who produce their food and have these important conversations. It is also a day to thank farmers and producers for their hard work to provide the country and the world with some of the safest, high-quality food”.
John Jamieson, President and CEO of the Canadian Centre for Food Integrity (CCFI)

About Agriculture More Than Ever
In May 2021, the Canadian Centre for Food Integrity assumed the leadership of Agriculture More Than Ever. Agriculture More Than Ever engages in positive dialogue around ag and food and creates trust between producers and consumers. For more information, visit agriculturemorethanever.ca and follow us on Twitter, Facebook and Instagram.

About the Canadian Centre for Food Integrity
The Canadian Centre for Food Integrity is a national charity with a clearly defined mandate to help Canada’s food system earn public trust by coordinating research, resources, dialogue, and communications. For more information, visit foodintegrity.ca and follow us on LinkedIn and Twitter.

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Media Contact

Severine Lavoie
Communications Manager
Canadian Centre for Food Integrity
579-490-4368
severine@foodintegrity.ca

GUELPH, ON. May 27, 2021 – The Canadian Centre for Food Integrity (CCFI) announced February 22, 2022 as the date for Canada’s Agriculture Day.

Canada’s Agriculture Day is a day designated for our country to come together to recognize and celebrate the men and women who produce the food that Canadians, and people around the globe, love to eat.

“Canada’s Agriculture Day is a great opportunity for all of us to show our appreciation for the individuals who are the backbone of the food system. I encourage all Canadians to join in this national celebration and find creative ways to show your support for Canadian agriculture,” said John Jamieson, CCFI President and CEO.

Canada’s Agriculture Day, led by Agriculture More Than Ever, has developed a very strong social media presence since its inception in 2017. Canadians from coast-to-coast will show the love through media channels with the official hashtag #CdnAgDay. Whether you are online, in person or at home, there will be various ways for all of us to honour Canadian agriculture and food on Feb. 22, 2022.

Some suggested ways to participate are:
• Post a photo or video celebrating Canadian agriculture.
• Cook an all-Canadian meal.
• Post a “Forks up” selfie.

For more information, visit AgDay.ca (JourAgCan.ca in French)

GUELPH, ON, May 5, 2021 –– The Canadian Centre for Food Integrity (CCFI), announced today that the organization has reached an agreement with Farm Credit Canada (FCC) to assume the leadership of one of the agriculture industry’s top public advocacy forums, Agriculture More Than Ever (AMTE).

“It is important to acknowledge the excellent work FCC has done to promote public trust in the Canadian food system through Ag More Than Ever,” said John Jamieson, President & CEO of CCFI. “This shift complements the work we’ve been doing since 2016, when CCFI was formed to help earn public trust in Canada’s food system. The synergies with Ag More Than Ever will support our activities in sustaining public trust for decades to come.”

Jamieson said the addition of Agriculture More Than Ever is a key milestone in the organization’s growth strategy and builds on its plan to connect Canadians with agriculture and the food system by providing transparent two-way communications.

FCC has driven the platform since it was launched in 2012 in response to a rising need to improve public perceptions about agriculture and food. It was set up to create a forum where the industry could come together to share pride for agriculture, as well as inform consumers about who produces their food and how it is produced.

“Over the years, Ag More Than Ever has been very successful at putting a human face on one of Canada’s most important and dynamic industries,” said Todd Klink, FCC’s chief marketing officer. “That’s why it has grown into one of the top forums for celebrating Canadian agriculture and generating stronger public trust in our food system.”

AMTE has become the number one social media channel dedicated to public trust in Canadian agriculture, with over 94,000 followers across multiple social media channels such as Facebook, Twitter and Instagram. It has also been the driving force behind Canada’s Agriculture Day, launched five years ago to celebrate Canadian agriculture, food and everyone who works in the industry.

Klink said FCC has served as an industry catalyst by leading the AMTE initiative for almost a decade, so now was a good time to pass the torch to the Canadian Centre for Food Integrity (CCFI).

Both FCC and the CCFI view the transfer as an opportunity to take the public trust initiative and conversation to the next level. Through its public advocacy and awareness activities, CCFI has emerged as the neutral voice on all things related to food in Canada.

“We are excited with the possibilities Agriculture More Than Ever offers CCFI and our partners. It is a wonderful, people-centric communications program that we will use to highlight the work of the Canadian food system as it continues to provide healthy food to Canadians and people around the world,” said John Jamieson.