Agriculture More Than Ever is a forum where the agriculture industry comes together to share pride for agriculture on social media. Its 96,000 followers engage in positive dialogue around ag and food, which contributes to creating trust between producers and consumers. The platform was launched in 2012 by FCC and is now led by the Canadian Centre for Food Integrity, who assumed the leadership in May 2021.

Agriculture More Than Ever has also been the driving force behind Canada’s Agriculture Day, launched in 2017 to celebrate Canadian agriculture, food and everyone who works in the industry.